The City of Calgary’s new wayfinding program helps people easily locate City Centre attractions and points of interest.
This summer, more than 135 wayfinding signs will be installed throughout the City Centre that tell people where they are and what's around them.
Many of the new signs are being installed at the start of the summer visitor season to support the increased number of tourists for the Stampede Centennial, 2012 Cultural Capital festivities and the many other summer events and festivals. Initially, wayfinding signage will be installed in key areas around City Hall, Stephen Avenue Walk, Stampede Park and 7th Avenue CTrain stations to show what is easy to get to by foot or transit. Additional signs will be installed throughout the City Centre, from 17th Avenue north to the Bow River, this summer and into the fall.
The wayfinding program informs people with a common look, language and logic to highlight key attractions in our Centre City which will benefit anyone who lives, works or plays in this dynamic area. The wayfinding program is primarily being funded through the Downtown Improvement and Beltline Community Investment Funds. These funds are generated through downtown licensing fees and developer bonusing contributions and are intended to be used for public realm improvements projects such as this program.
To support the longer-term sustainability of the wayfinding program, the Calgary Hotel Association has entered into a $75,000 sponsorship agreement distributed over 5 years with The City of Calgary to help pay for the maintenance and future content upgrades on the signage. The signage will also direct visitors to the mobile-friendly www.visitcalgary.com
website, where they can discover more information about the different attractions and points of interest in the City Centre.