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Advertising Signs on Transit Property

Overview

Third Party Advertising Signs market products, businesses or activities that are not located on the property. They can be a range of size - at a vehicle (billboard) scale or pedestrian scale - depending on the location context. The format for these signs ranges from conventional posters (Class F) to digital (Class G). These types of signs are a discretionary use and require a development permit.

Third Party Advertising Signs generate a significant source of revenue for The City that can offset tax support of Transit operations and increases to transit fares, providing a public benefit that is aligned with Council policy.

On May 29, 2017, Council directed Administration to bring forward a package of land use amendments designed to accommodate Class F & G signs on sites where those signs generally meet the provision of the existing sign bylaws and are desired by the City. These amendments do not include the Transit signage for stations, platforms, and bus shelters/benches that are located within road rights-of-way. This type of signage is subject to the Street and Traffic Bylaws. Any Land Use Bylaw amendments would be for signs located on titled Transit parcels.

See the full map of identified parcels being considered as part of these changes.

Project

A draft copy of the proposed bylaw is available for review. An overview of the changes to the guidelines (with changing areas highlighted) is also available for review.

We are reviewing Land Use Bylaw amendment options for conventional and digital Third Party Advertising Signs on twelve transit properties at the following locations:

Vehicle scale:

Pedestrian scale:

In February, project information was mailed to adjacent landowners. We will collect, summarize and compile comments and include this information in a report to the Standing Policy Committee on Planning & Urban Development.

Timeline

  • October 2017 - January 2018: Project scoping and research.
  • February 2018: Consultation with adjacent landowners, Federation of Calgary Communities, Building Industry and Land Development Association, and Building Owners and Managers Association of the Greater Calgary Region.
  • April 2018: Report to the Standing Policy Committee on Planning & Urban Development on April 30, 2017. The Standing Policy Committee on Planning & Urban Development recommended approval. A video of the meeting is available with the meeting agenda.
  • May 2018: The Standing Policy Committees’ recommendations go to a Public Hearing of Council. Notice of the Public Hearing will go to adjacent landowners. A DRAFT Land Use Bylaw amendment will be available along with the Standing Policy Committees’ recommendation to Council.
  • June 2018: Council Public Hearing on June 11, 2018.

Background

Transportation Report to May 17, 2017, Standing Policy Committee on Transportation and Transit TT2017-0419, Class F & G Signs on Transit Property.

Council approved the Standing Policy Committees’ recommendation on May 29, 2017.

This report identifies the policy issues related to Transit Oriented Development in the Municipal Development Plan, Transit Oriented Development Policy Guidelines, and Third Party Advertising Sign Guidelines. Attachment 2 contains Third Party Advertising Sign policy excerpts. Council decided to review amendments that will accommodate Class F & G Third Party Advertising Signs on Transit sites that will generally meet the sign provisions of the Land Use Bylaw and are desired by The City.

Contact

Calgary Transit
Tess Abanto, Coordinator - Revenue Streams
tess.abanto@calgary.ca
403.537.7868

Planning & Development
Kim Hartley, Senior Planner
kim.hartley@calgary.ca
403.268.3207