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Advertising Signs on Transit Property

Overview

Third Party Advertising Signs market products, businesses or activities that are not located on the property. They can be a range of size - at a vehicle (billboard) scale or pedestrian scale - depending on the location context. The format for these signs ranges from conventional posters (Class F) to digital (Class G). These types of signs are a discretionary uses and require a development permit.

Third Party Advertising Signs generate a significant source of revenue for The City that can offset tax support of Transit operations and increases to transit fares, providing a public benefit that is aligned with Council policy.

On May 29, 2017, Council directed Administration to bring forward a package of land use amendments designed to accommodate Class F & G signs on sites where those signs generally meet the provision of the existing sign bylaws and are desired by the City. These amendments do not include the Transit signage for stations, platforms, and bus shelters/benches that are located within road rights-of-way. This type of signage is subject to the Street and Traffic Bylaws. Any Land Use Bylaw amendments would be for signs located on titled Transit parcels.

Project

We are reviewing the Land Use Bylaw amendment options for conventional and digital Third Party Advertising Signs on twelve transit properties at the following locations:

Vehicle scale:

  • Franklin LRT Park & Ride, 2826 Memorial DR SE

Pedestrian scale:

  • Brentwood LRT Park & Ride, 3840 - 33 St NW, 3802 33 ST NW, 3211 Research RD NW
  • Dalhousie LRT Park & Ride, 4785 Dalhousie DR NW
  • Franklin LRT Park & Ride, 2826 Memorial DR SE
  • Marlborough LRT Park & Ride, 915 36 ST NE
  • Sandstone Terminal Park & Ride, 15 Santana HL NW
  • Somerset LRT Park & Ride, 295 Shawville WY SE
  • Spring Gardens Garage, 928 32 AV NE
  • Tuscany LTR Park & Ride, 10200 Crowchild TR NW

In November, we will be sending project information to adjacent landowners. We will collect, summarize and compile comments, prepare a summary and include the information in a report to the Standing Policy Committee on Planning & Urban Development.

Project information will be posted here as it becomes available.

Timeline

  • October - November 2017: Project scoping and research.
  • November - January 30, 2017: Consultation with adjacent landowners, Federation of Calgary Communities, and Building Industry and Land Development Association.
  • March 2018: Report to the Standing Policy Committee of Planning & Urban Development Tentatively on March 1, 2017. This is a public meeting and the DRAFT Land Use Bylaw will tentatively be available on February 23, 2017, with the meeting agenda.
  • April 2018: The Standing Policy Committees’ recommendations go to a Public Hearing of Council. Notice of the Public Hearing will go to adjacent landowners. A DRAFT Land Use Bylaw amendment will be available along with the Standing Policy Committees’ recommendation to Council.
  • May 2018: Council Public Hearing Tentatively May 7, 2017.
  • Background

    Transportation Report to May 17, 2017, Standing Policy Committee on Transportation and Transit TT2017-0419, Class F & G Signs on Transit Property.

    Council approved the Standing Policy Committees’ recommendation on May 29, 2017.

    This report identifies the policy issues related to Transit Oriented Development in the Municipal Development Plan, Transit Oriented Development Policy Guidelines, and Third Party Advertising Sign Guidelines. Attachment 2 contains Third Party Advertising Sign policy excerpts. Council decided to review amendments that will accommodate Class F & G Third Party Advertising Signs on Transit sites that will generally meet the sign provisions of the Land Use Bylaw and are desired by The City.

    Contact

    Planning & Development
    Kim Hartley, Senior planner
    kim.hartley@calgary.ca
    403.268.3207