Share this page Print

17 Ave SW construction - Business support

We’re committing to working with businesses throughout construction.

One way we’re doing that is through marketing support. Our goal is to make sure people visiting the area know they can still get here, whether they’re going for a bite to eat, visiting a friend, shopping, an appointment, or just enjoying a walk on 17 Avenue and area.

What's happening in 2017

  • Radio spots on Five Calgary radio stations (April 17 to August 28): Virgin, X92.9, Country 105, AM 660, & AMP
  • Radio promotional strategy: local radio station X92.9 (April to September)
  • LRT station poster ad promotion: Victoria Park/Stampede (April to May)
  • Weather network website (May to September): Pop up ads triggered when temperature reaches 15 degrees
  • Online ads (April- September): Geo targeted for local and city-wide
  • Report to Calgarians (late June/early July): a 30sec TV commercial airing on CBC, Global TV, Shaw TV, and at all Cineplex Theatres
  • Promotional spots from June 26-July 11 for X92.9's Not So Stampede Breakfast
  • City of Calgary’s social media channels (throughout construction): focusing on how to get to events in the area.
  • Construction fencing: way-finding designs and directional signs to make sure people know where to find parking and access to the businesses.
  • Parking deals: $1 weekend and evenings at Lots 45 & 46 (Western Canada High School), 54 (Centennial), and 25 (City Centre); Holiday Parking Elves, Yahoo Crew (July 12 & 13); Park Plus credits giveaway at 17 avenue S. events;
  • Creative Realm: creating unique art events along 17 Avenue S. to draw attention and attract people to the area

Business write-up

To download, click on link and save target as.(Download business write up)

We’re paving the way for a better 17 Avenue S. It’s an investment in the Avenue, between Macleod Trail and 14 Street S.W., so it can continue to serve business, citizens and Calgary for decades to come. Here’s what we’ll be up to on 17 Avenue S. over the next few years:

  • Rebuilding the road, including a new road design that’s safer and more predictable
  • Improving crosswalks and intersections for those on foot
  • Upgrading water and sanitary utilities for current and future development
  • Improving sidewalk- new sidewalks and repairs, lighting and sitting areas
  • Upgrading telecommunications, power and gas utilities

The City is making the effort to ensure {insert Business Name} is fully accessible during construction.

To find out about detours, potential road closures and where you can park, please visit

FAQs for your staff

Does your staff have questions, we have answers, please see our frequently asked questions.

If you have questions about the project or would like to receive project updates, feel free to email the project team:

Stay up to date on 17 Ave's construction schedule

What's happening on 17th Avenue S.W.


17th Ave Retail & Entertainment District - over 400 unique shops, restaurants, services and more to explore. Visit Calgary's liveliest district.


Victoria Park - Historic, urban and thriving. Victoria Park is a place to shop, dine and enjoy a night out.


4th Street - is nestled in between historic sites and urban development featuring dining, shopping, and entertainment with a hip young exciting energy.