Permits
	Permits and Fees
	Banner Permits
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Banner Advertising Over Roadways

Procedures and Guidelines for the Installation of Banners

The following criteria must be met in order to have a promotional banner sign installed over a roadway:

**NOTE: Changes to this program are underway. Check back for updates.

1. The banner must be promoting a non-profit, cause or public event by major institutions (i.e. hospital opening, SAIT, U of C). Banners promoting school enrolment are not permitted.
2. Application must be made in writing to the Traffic Division a minimum of four weeks and a maximum of four months, prior to the desired installation date. Structures cannot be reserved prior to an official written request being submitted.  All required information should be faxed to (403) 268-5850 or email banners@calgary.ca
3. The applicant must provide a certificate of insurance with two million dollars of liability insurance naming the City of Calgary as co-insured for the period that the banners will be displayed. Applicants must also provide a current written non-profit corporate registry search. (In cases where an organization demonstrates that they are unable to obtain two million dollars of liability insurance, they may apply to the Executive Office to have the insurance requirement reduced to an amount that they are able to obtain.)
4. The request must contain a scaled detailed drawing showing the exact dimensions, artwork, the material and fastening method to be used, and wording complete with font size. See Schedule B of the Procedures for installation  (29 KB) for font sizes. An electronic copy of the banner is required.
5. Maximum banner size is 1m x 10m. Banners must be constructed of a sturdy fabric type material with perforations to minimize wind loading and; fastened with a light plastic coated cable (minimum diameter 1/8" / 3mm) and cable clamps, threaded through grommets in the banner and woven around the hand railings on the structure. The applicant is responsible for all damages to the structure(s) caused by the installation of their banners.
6. If the organization applying has third party sponsorship, the following criteria is applicable:
   • One sponsor - a maximum of 10% of the banner may be used by the third party sponsor.
   • Multiple sponsors - a maximum of 15% of the banner may be used by the third party sponsor.
   • A scaled detailed drawing is required.
7. A non-refundable, administrative fee in the amount of $25 plus GST will be charged.  Payment can be paid in person by cheque, cash or credit card.
8. Banners will only be approved for the structure locations shown in the tables below.
9. Depending on availability, a maximum of eight banners per applicant, per year, will be allowed.
10. The Manager of the Traffic Division may restrict the installation of any banners that would conflict with or detract from other pageantry flags or banners used during major special events.
11. The maximum period that a banner can be displayed is two weeks. Banners shall be installed Sundays and removed Saturdays. Failure to remove banners on the specified Saturday may result in refusal of future requests.
12. A minimum of two individuals must install the banners. Installers must be a minimum of 18 years of age.
13. Installers may not stop vehicles on structures to hang banners. The Applicant is responsible to locate adequate parking and comply with applicable legislation.
14. Banners can not cover existing banners. If the structure is occupied contact the Traffic Division.
15. Permit number to be placed on the lower right hand side of the back of each banner.

Locations available for banner advertising

Banners on Pedestrian Structures

Over	Cross Reference	Quadrant	Structure Side
64 Avenue	Fourth Street	NE	West and East
McKnight Boulevard	1A Street	NE	West and East
16 Avenue	16 Street	NW	West and East
16 Avenue	21 Street	NW	West
Crowchild Trail	9 Avenue	NW	North
Crowchild Trail	14 Avenue	NW	North and South
Crowchild Trail	Varsity/Dalhousie	NW	West and East
John Laurie Boulevard	Dalton Drive	NW	North and South
John Laurie Boulevard	Brisbois Drive	NW	West and East
John Laurie Boulevard	Huron Avenue	NW	West and East
Memorial Drive	21 Street	NW	West and East
Sarcee Trail	Edgehill Close	NW	North and South
Shaganappi Trail	Market Mall	NW	North and South
Shaganappi Trail	Valiant Drive	NW	North and South
Anderson Road	Lake Newell	SE	West and East
Blackfoot Trail	92 Avenue	SE	North and South
Macleod Trail	31 Avenue	SE	North and South
14 Street	110 Avenue	SW	North and South
33 Avenue	25 Street	SW	West and East
Anderson Road	Canfield Crescent	SW	East
Anderson Road	11 Street	SW	West and East
Bow Trail	24 Street	SW	West and East
Bow Trail	Shaganappi Village	SW	West and East
Crowchild Trail	24 Avenue	SW	North and South
Crowchild Trail	Scarboro	SW	North and South
Glenmore Trail	Legsby Road	SW	West and East
Macleod Trail	146 Avenue	SW	North and South
Macleod Trail	162 Avenue	SW	North and South

Banners on Vehicle Structures

Over	Cross Reference	Quadrant	Structure Side
14 Street	14 Avenue	NW	North
16 Avenue	West Campus Boulevard	NW	West
Crowchild Trail	Shaganappi Trail	NW	North and South
McKnight Boulevard	Northmount Drive	NW	West and East
Memorial Drive	14 Street	NW	West and East
Shaganappi Trail	16 Avenue	NW	South
University Drive	16 Avenue	NW	South
Glenmore Trail	18 Street	SE	West and East
Crowchild Trail	50 Avenue	SW	South
Glenmore Trail	Elbow Drive	SW	West

Banner Installation Procedures  (29 KB)