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Third Party Advertising

Recent amendments to the Local Authorities Election Act include rules governing the finances and accountability of third parties that intend to engage in election advertising or political advertising. This would include advertising to promote or oppose the election of a candidate, or to take a position on an issue with which a candidate is associated.

Election advertising is the transmission to the public by any means during an election period (May 1 to October 18, 2021) of an advertising message that promotes or opposes the election of a candidate, including an advertising message that takes a position on an issue with which a candidate or a council is associated.

Political advertising is the transmission to the public by any means, at any time other than during an election advertising period, of an advertising message that promotes or opposes the election of a candidate, including an advertising message that takes a position on an issue with which a candidate is associated.

Third parties that intend to engage in election advertising or political advertising are required to register with the municipality or school board they intend to advertise in.

Note: Municipal and School Board Elections are governed by the Local Authorities Election Act (LAEA), R.S.A. 2000, C L-21. The information on this page is provided for convenience of reference only. Additionally, third party advertisers are subject to further requirements in the LAEA. Third party advertisers are advised to refer to the LAEA and obtain legal advice regarding the full extent of their obligations. ​