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Elections Calgary

Third Party Advertising

For third parties

Information for Third Party Advertisers in the 2021 Election.

Learn more about who Third Party Advertisers are, registration and legislative requirements when engaging in municipal election advertising.

New for 2021

Legislation updates - The Local Authorities Election Act (LAEA) includes rules governing the finances and accountability of third parties that engage or intend to engage in election advertising. Bill 29 removed references to political advertising. As a result, advertising outside of the election advertising period is no longer regulated. Also, the LAEA does not govern issue-based advertising (e.g. fluoride).

Election advertising period - May 1 to October 18, 2021.

Registration with Elections Calgary - Third parties who engage or intend to engage in election advertising must register with Elections Calgary.

Information sessions April 13 and 14 - Online information sessions for individuals, corporations or groups who are, or plan to register as, a Third Party Advertiser. Sessions are free and open to the public. Registration is required.
Learn more and sign up

Elections eNewsletter

The Elections Calgary eNewsletter has information for candidates, third party advertisers, job-seekers and the public.

Third Party Advertisers and registration

Who is a Third Party Advertiser?

A Third Party Advertiser (TPA) can be an individual, corporation or group but does not include a candidate. A TPA promotes or opposes the election of a candidate during the election advertising period.

About advertising requirements

When should a Third Party Advertiser register?

Registration with Elections Calgary is required when a Third Party Advertiser has incurred (or plans to incur) expenses of at least $1,000 for election advertising or has accepted (or plans to accept) advertising contributions of at least $1,000.

How to register a TPA 

Third Party Advertiser information

Note: The information on this page is provided for convenience of reference only. All third party advertisers are subject to further requirements in the Local Authorities Election Act (LAEA). Third party advertisers are advised to refer to the LAEA and obtain legal advice regarding the full extent of their obligations.